Privacy Policy

About This Policy

Rustic Canyon, Huckleberry Bakery & Cafe, Sweet Rose Creamery, Milo & Olive, Cassia, Esters Wine Shop & Bar, Tallula’s, Birdie G’s and The Dutchess (“Affiliated Restaurants”) are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible way. This Privacy Policy outlines how we aim to achieve this and includes the information collected when:

Definition of Personal Data

“Personal data” means any data that relates to an identifiable person who can be directly/indirectly identified from that data. In this case, it means personal data that you give to us via one of our Affiliated Websites.

By providing your personal data, you agree that we can use your personal data in accordance with this Privacy Policy.

Ensure you understand this Privacy Policy in its entirety and take your time to read it.

Who are we?

The Affiliated Restaurants are restaurants/venues based in Los Angeles, California.

We are part of a group of restaurants all located in Los Angeles, which includes Rustic Canyon, Huckleberry, Sweet Rose Creamery, Milo & Olive, Cassia, Esters, Tallula’s, Birdie G’s and The Dutchess

Our registered address and head office is: 826 Pico Blvd, Santa Monica, CA 90405.

How do we collect information from you?

We collect information from you:

  • when you make a booking
  • when you visit a restaurant (preferences, allergies etc.)
  • make an inquiry
  • when you sign up to marketing emails

What type of information is collected from you?

You may be asked to submit personal information about yourself when you make a booking. We will collect this information so we can fulfill your booking request and you may dine at one of our Affiliated Restaurants.

When you make a booking:

The Affiliated Restaurants collect information such as:

  • title
  • name
  • e-mail address (used for booking confirmation and post-dining feedback emails)
  • home or work address
  • phone number
  • billing information taken for deposits, ticketing, or holding credit card information for

Use in the case of no-shows (where applicable):

  • telephone number
  • company name
  • dietary requests
  • marketing preferences (whether you opt-in or opt-out)

When you dine at an Affiliated Restaurant:

  • marketing responses (where applicable)
  • survey responses
  • current and past restaurant reservation details

When you access our Affiliated Websites:

There is “Device Information” about your computer hardware and software that is automatically collected by the Affiliated Restaurants. This information can include:

  • device type (e.g. mobile, computer, laptop, tablet)
  • cookies
  • operating system
  • IP address
  • browser type
  • browser information (e.g., type, language, and history)
  • domain names
  • access times
  • settings
  • referring website addresses
  • other data about your device to provide the services as otherwise described in this Privacy Policy

Location information:

If you use our Affiliated Websites, we may receive your generic location (such as city or neighborhood).

You may submit your CV if you’re interested in working for us to

We will use this information to assess your application. We may also keep it in our records for future reference. Please get in contact if you would no longer like us to hold your records at

How is your information used?

Our use of your personal data will always have a lawful basis, either because it is necessary to complete a booking, because you have consented to our use of your personal data (e.g. by subscribing to emails), or because it is in our legitimate interests.

We require the information outlined in the previous section to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping
  • Send you service emails (booking confirmation and post-dining feedback)
  • Improve our products and services
  • Send marketing communications if you have opted in to receive them
  • We may use the information to customize our Affiliated Websites according to your interests

Who has access to your information?

We will not sell, distribute, or lease your personal data to third parties. Any personal data we request from you will be safeguarded under current legislation.

We will only share your information with companies if necessary to deliver services on our behalf.  For example service providers (e.g. Resy for the provision of online bookings, or UberEats, GrubHub, PostMates, Caviar, Doordash  or ChowNow for the provision of delivery services), third-party payment processors, and other third parties to provide our Affiliated Websites and fulfil your requests, and as otherwise consented to by you or as permitted by applicable law.

Third parties (including but not limited to UberEats, GrubHub, PostMates, Caviar, Doordash, ChowNow, Resy, Caviar, Doordash, Culinary Agents, Squarespace, Google Drive, and Mailchimp) whose content appears on our Affiliated Websites may use third-party cookies, as detailed below. Please refer to ‘Use of Cookies’ for more information on controlling cookies. Please note that we do not control the activities of such third parties, nor the data they collect and use and advise you to check the privacy policies of any such third parties.

You may choose to restrict the collection or use of your personal information at any point.  Please refer to the “Your choices” section of this Privacy Policy for details.

How and where do we store data?

We seek to use reasonable organizational, technical and administrative measures to protect personal data within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “Contact Information” section below.


We may analyze your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively.

Your choices

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not pass your details to any third parties for marketing purposes unless you have expressly permitted us to. Furthermore, you can change your marketing preferences at any time by contacting us by email at

You have a right to request a copy of the personal information that the Affiliated Restaurants hold about you and have any inaccuracies corrected. Any such requests should be made to this email address:

You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it. We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected.

Retention of Personal Data

Personal data is retained as long as reasonably necessary to deliver our services, to otherwise fulfill identified or apparent purposes, and for record-keeping. We thereafter will destroy, erase or anonymize any unnecessary and no longer needed personal data. Once destroyed, erased or anonymized, we undertake not to re-identify any personal data.

Information posted on our Affiliated Websites may continue to be displayed on such websites, or on any successor websites for as long as the websites or any successor website is available, and may be archived by third party websites. You may request that your personal data be removed from a particular webpage by writing to We reserve the right to refuse requests for the removal of personal data from such website(s).


Data security is very important to us, and to protect your personal data we have taken suitable measures to safeguard and secure data collected through our Affiliated Websites.

Use of ‘cookies’

Like many other websites, we use cookies. We use them to help you personalize your online experience.

A cookie is a text file that is placed on your hard disk by a web page server which allows the website to recognize you when you visit. Cookies only collect data about browsing actions and patterns, and do not identify you as an individual.

We use cookies for the following purposes:

  • Authentication, personalization and security: cookies help us verify your account and device and determine when you log in, so we can make it easier for you to access the services and provide the appropriate experiences and features. We also use cookies to help prevent fraudulent use of login credentials.
  • Performance and analytics: cookies help us analyze how the services are being accessed and used, and enable us to track the performance of the services. For example, we use cookies to determine if you viewed a page or opened an email. This helps us provide you with information that you find interesting. We also use cookies to provide insights regarding your End Users and your sites’ performance, such as page views, conversion rates, device information, visitor IP addresses, and referral sites.
  • Third Parties: Third Party services may use cookies to help you sign into their services from our services. We also may use third-party cookies, such as Google Analytics, to assist with analyzing performance. Any third party cookie usage is governed by the privacy policy of the third party placing the cookie.
  • Opting Out: You can set your browser to not accept cookies, but this may limit your ability to use the services.

Our Affiliated Websites may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

What happens if our business changes hands?

We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of our business or an Affiliated Restaurant. Any personal data that you have provided will, where it is relevant to any part of our business that is being transferred, be transferred along with that part. The new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that personal data only for the same purposes for which it was originally collected by us.

In the event that any of your personal data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.

Restaurant groups

We may share your personal data (such as meal or seating preferences and special occasions) with other Affiliated Restaurants. This is to enhance the hospitality experience that we (the restaurant group) provide you when you dine with us (such as, trying to seat you by a window, if you previously expressed a preference for window seating) (“customized service”) and to improve our table and shift planning.

In addition to providing you with more customized service, we may, as permitted by applicable law, share your personal data with our Affiliate Restaurants to support operations, such as to perform analytics, tailor marketing to you, support a loyalty program that you have chosen to participate in, and improve services.

For more information, please feel free to contact us at:

Changes to this statement

The Affiliated Restaurants will occasionally update this Privacy Policy to reflect company and customer feedback. We encourage you to periodically review this statement to be informed of how we are protecting your information. This Privacy Policy was last updated in December 2021.

Contact Information

We welcome your comments regarding this Privacy Policy. If you believe that we have not adhered to this Privacy Policy, please contact us at We will aim to use commercially reasonable efforts to promptly determine and remedy the problem.